How Next Wave shows up on Google

For Sasha at Next Wave Therapy, from Joel the Nerd

How many people find you on Google, what they search for, what has changed since Joel took over on 15 September and the plan from here.

People visiting from Google

People who found your site on Google and clicked through. Straight from your Google Search Console.

–visits from Google last month

–more than the same months last year

–visits from Google in the last 12 months

How visible you are on Google

The best single measure of your overall Google presence. Straight from your Google Search Console.

What we found and what we fixed

Problems that started before Joel took over on 15 September, with dates from your Google Search Console and our checks of the old site.

When	What we found	What we did
Late April	The number of searches showing your site on Google's first page nearly halved in one week (972 to 611).	Rebuilt page by page, restored missing answers and wording, fixed page titles. Now climbing again.
From May	After the old host was breached, the site was running on a backup from 21 May. Around three and a half months of edits were lost.	Moved to clean new hosting on 15 September with every web address kept. Your post-June wording and 21 missing FAQ answers put back.
4 to 11 Sep	Google was showing your About page for a gambling brand, from spam added on the old host. It was seen 2,124 times in search.	Clean About page on the new site. Google asked to re-read it on 21 September. The spam searches are left out of every number in this report.
9 to 10 Sep	The whole website was redirecting to a development address instead of nextwavetherapy.com.au.	Your own domain now points straight at the new site.
September	Fake emails were being sent using your web address. The old agency still had owner access to your Google Search Console.	Fake emails now go to spam. The agency's Google access was removed on 23 September.
Found on 28 Sep	Ten links on Injuries We Treat sent visitors to ChatGPT's website instead of your own pages.	All ten now go to the right pages.

Since Joel took over

Google results checked from Perth with no personal search history, on takeover day and today.

Site moved off the breached host and rebuilt clean, same web addresses
Old agency access removed from your Google accounts
Fake emails using your domain now go to spam
Your post-June wording live on six key pages
21 missing FAQ answers restored across 10 pages
Nine suburb pages linked from every page
Ten broken links on Injuries we treat fixed
Chronic pain pages strengthened with your own answers
Page titles tidied so Fremantle has one clear page
Your page, photo and fee changes from your review
Fremantle page rewritten as your main Fremantle page

Launched this month

Live on your website now. Click any page to see it.

Fremantle pageRewritten as your main Fremantle page, linking to the services Fremantle locals search for most Chronic Pain PhysioYour answers on back, neck and lower back pain restored, with the home page linking to it again PhysiotherapyConditions in tabs with a photo each, and every service suburb linked Exercise RehabilitationThe four classes as photo boxes Hypermobility PhysiotherapyNew photos, clearer links and the whole team Occupational TherapyNew photos and your women's health wording Athletic Performance ProgramThe inclusions table restored, with the new price Perform; For HerEach group in its own box with its photo Schedule of FeesYour new prices, NDIS and Medicare wording Home pageNew header and photos, Perth back in the heading

Google Maps around the clinic

We search Google Maps from 25 spots around the clinic every week. Each pin shows where you appear when someone searches from that spot.

#1 to #3 #4 to #6 #7 to #10 #11 to #20

Searches moving up since the takeover

Service searches where people found you on Google and clicked through, over the last three months.

What people searched	Before	Now

The plan

Keep visits growing past 1,000 a month and win the searches where you are close to the top.

Fremantle

Biggest search market

More people search for Fremantle than for O'Connor. Done so far: Fremantle is back in the Physiotherapy page title, your nine suburb pages are linked from every page and five pages that all called themselves the Fremantle page now carry their own titles.

Build out the Fremantle physio page so it is the clear Fremantle page.
Keep one clear Fremantle page for physio and one for occupational therapy.
Goal: first page for "physio fremantle" and Maps top 5 around the clinic.

Chronic pain

Your specialty

Done this week: the home page links to Chronic Pain Physio again, the two chronic pain pages now work as a pair and your old answers on back, neck and lower back pain are back on the page.

Goal: back in the top 3 for "chronic pain physio perth".

Perth-wide

Long game

"Physiotherapy Perth" and "exercise rehabilitation Perth" are competitive searches.

Two articles a month from your own service pages, each linked to its service.
Regular posts on your Google Business Profile.
Goal: first page for exercise rehabilitation Perth.